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At the center of it all

Just like your own body, your brand has a heart beat, a core, it's own DNA that drives everything you do, why you do it and how you go about doing it.

If you're just starting your business this is the best place to start, to establish this foundation before you go any further. And if you've been going for a while but feel you've lost your focus and need to realign before you take things to the next level this is a great place to revisit. Regardless I'll work with you to dig down deep into your inner core and help you discover or re-discover the heart of your business, bring clarity to it all and establish the guiding principles that will set you up for growth and success.

In this stage of the Core3™ Framework you will establish the following:

YOUR PURPOSE

WHAT YOU HAVE TO OFFER

WHAT YOU WANT TO BE KNOWN FOR

WHERE YOU WANT TO BE in the marketplace

 

TO TELL THE WORLD

Just like you, your brand has a voice, ready to tell a story, your story and your customer's story.

 

In this stage of the Core3™ Framework you will establish the following:

YOUR KEY MESSAGES

THE TONE OF YOUR BRAND

WHO YOUR AUDIENCE IS AND HOW TO REACH THEM

YOUR ELEVATOR PITCH

 

SHOW'EM WHAT YOU GOT

Your  brand has a face.

In this stage of the Core3™ Framework you will establish the following:

THE LOOK OF YOUR BRAND

YOUR BRAND BLUEPRINT & CREATIVE PLATFORM

Your communications plan & the tools to carry it out